Digital Advertising
OTT: (Streaming services)
- Commercial placement inside streaming services such as Sling, TubiTV, NBCSports, FOX News, Pluto TV, etc.
- Placements are optimized for Connected TV views, which resembles the traditional TV experience
- Age and gender targeting available
- Geo and interest targeting available
Social Media Advertising:
(Facebook, Instagram, Twitter, LinkedIn)
- Ads targeted to the target demo across one or multiple social media networks
- Different campaigns for different tactics: video views, brand awareness, clicks to site, lead generation (not on
- Twitter), gain for followers/fans (Facebook, LinkedIn only), post exposure and reach (Facebook, Instagram only)
- Before purchase, we quote social ad campaigns to estimate outcomes for dollar amount
Email Marketing:
- A targeted email campaign built from scratch, geared toward advertiser’s target demo
- Guaranteed minimum 2% clickthrough back to advertiser’s site
- Matchback list can be provided for an additional fee
Audience Extension: (all geo-targeted)
- Audience Targeting – ads that target the behavior of consumers who match advertisers’ target demos
- Keyword Targeting – ads that target keywords in content related to advertisers’ products or services
- Managed Network – ads that target the context of a web page’s content to match the advertisers’ products or services
- Retargeting – ads that follow the consumer across the web after they visit and leave an advertiser’s website
- Look-Alike Targeting – ads that target users whose behavior strongly resembles the behavior of other targeted buyers
- IP Targeting – ads targeted to specific IP addresses (good for targeting residential areas)
Digital Advertising
YouTube Advertising:
- Three available types: TrueView, Discover, Bumper
- Videos can be targeted to advertisers’ specifications
- Videos can range from 6 seconds to 6 minutes in length
Geo-Fencing:
- Ads targeted inside a virtual perimeter around any existing address
- Available in banner and video formats
- For additional fees, ads can be retargeted or given foot traffic attribution, which tracks the foot traffic to an
- advertiser’s store that resulted from the ad campaign
Schedule a meeting to discuss your Digital Advertising.
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