Facebook Political Ads

Get Authorized to Run Ads About Social Issues, Elections or Politics

  • On a computer, log into your Facebook account and click the drop down arrow on the top right and select Settings & Privacy, then select Settings.
  • On the left hand menu, select Account Settings
  • On the body of the page, you should see “Identify Confirmation – Confirm your identity to do things like run ads about social issues, elections or politics.   View.” Click View
  • On the bottom right, select Get started  under the “Confirm your identity” 
  • Click Running ads about social issues, elections or politics
  • Were will you run ads? Select United States.
  • Follow the prompts it’ll ask for adding your address and uploading a good quality picture of the front and back of your ID.

Create Disclaimers and Link Ad Accounts

  • On a computer, log into your Facebook account and click the drop down arrow on the top right and select Settings & Privacy, then select Settings.
  • On the left hand menu, select Account Settings
  • On the body of the page, you should see “Identify Confirmation – Confirm your identity to do things like run ads about social issues, elections or politics.   View.” Click View
  • Scroll down to Create disclaimers
  • click Create a disclaimer 
  • Choose either Contact Information, website and e-mail or your name.

Small businesses, organizations and local politicians that want to use their contact information in the disclaimer can use this option.

    1. Go to your Page.
    2. Click Settings.
    3. In the left menu, click Issue, Electoral or Political Ads.
    4. In the Where will you run ads? section, click the dropdown and select United States.
    5. Under Create and Manage Disclaimers, click the Create button.
    6. On the Choose a Verification Option window, select Contact information, website and email. Select Next.
    7. On the Enter Organization Details window, provide needed information (organization name, street address, website and email address). Click Next.

       

      The email domain must match the website domain provided (e.g. email: name@ABCparty(dot)com, website: www.ABCparty(dot)com). The name of the organization used in the disclaimer must be listed on the website in order for your disclaimer to be approved.
    8. Enter the confirmation code on the Enter Confirmation Code window and click Next.
    9. Make sure all your provided information is correct on the Review Ad Library Listing and click Submit.

       

      The information you provide here will be publicly available with your ads that use this disclaimer when they are running and for seven years in the Ad Library.

 

    Your disclaimer is now under review. The review can take up to 24 hours. use the disclaimer during this time.

 

Small businesses or individuals that can’t use the organization name in the disclaimer.

Note: This disclaimer can only be used on the page that it was created for and linked to a personal ad account.

  1. Go to your Page.
  2. Click Settings.
  3. In the left menu, click Issue, Electoral or Political Ads.
  4. In the Where will you run ads? section, click the dropdown and select United States.
  5. Under Create and Manage Disclaimers, click the Create button.
  6. On the Choose a Verification Option window, select Your name and click Next.
  7. On the Ad Preview with Disclaimer window, review your ad and click Next.
  8. On the Ad Library Preview window, review the listing and click Submit.

     

    The information you provide here will be publicly available with your ads that use this disclaimer when they are running and for seven years in the Ad Library.

Link your ad accounts

 

You’ll need to provide a list of the ad accounts that will be used to fund your Page’s ads about social issues, elections or politics, link those ad accounts to your Page and enter a disclaimer for each.

 

To link your ad accounts and set up disclaimers:

  1. Go to your Page. If your Page is managed in Business Manager, you’ll need to access your Page through Business Manager to complete the rest of the steps.
  2. Click Settings.
  3. In the left menu, click Issue, Electoral or Political Ads.
  4. Below Link Disclaimers For This Page, click View.
  5. Before you can begin, you’ll need to agree to comply with Terms and Conditions by clicking Accept.
  6. By default, any ad accounts you’re an ad account advertiser or admin on will appear automatically, and you can select the ones that will be used to pay for your Page’s ads about social issues, elections or politics. If you need to add additional ad accounts, you’ll need to have the numbers associated with each of the ad accounts you’d like to add. Learn how to find your ad account IDs. Once you have your ad account IDs, add them one at a time and click Add. Your ad account information will appear as you add it. In the Enable section, check the box adjacent to each ad account you’d like to use to run ads about social issues, elections or politics. When you’re done, click Next.
  7. For each ad account specified, choose an approved disclaimer.

     

    Note: You’re only allowed to have one disclaimer for each ad account linked to a specific Page.

 

Claim responsibility for the Page

 

To increase transparency about who’s behind a Page, an admin on each Page is required to designate who is responsible for the Page in order to run ads about social issues, elections or politics.

 

Once assigned, we’ll include more information about who is behind the Page in the Ad Library and in the “Organizations That Manage This Page” tab within the Page Transparency section of your Page.

 

  1. Go to your Page. If your Page is managed in Business Manager, you’ll need to access your Page through Business Manager to complete the rest of the steps.
  2. Click Settings.
  3. If your page has transitioned to our New Pages Experience, click New Pages Experience.
  4. Under Your Page, click View to see the Page Transparency tab.
  5. Under Claim this page, select the organization you verified for your disclaimer and click Assign.

Running an Ad

Remember to select the Special Ad Category when making the ad.  And selecting  Social issues, elections or politics

Google Political Ads

Election Ads in the United States

In the United States, election ads include ads that feature:

  • A current officeholder or candidate for an elected federal office. This includes federal offices such as that of the President or Vice President of the United States, members of the United States House of Representatives or United States Senate
  • A current officeholder or candidate for a state-level elected office, such as Governor, Secretary of State, or member of a state legislature
  • A federal or state level political party
  • A state-level ballot measure, initiative, or proposition that has qualified for the ballot in its state

Note that election ads don’t include ads for products or services, including promotional political merchandise like t-shirts, or ads run by news organizations to promote their coverage of federal or state-level election campaigns, political parties, candidates, or current elected officeholders or state-level ballot measures, initiatives, or propositions.

Below are requirements that must be met by advertisers who want to run federal or state election ads in the United States.

Election advertising verification

Google requires verification for advertisers who want to run election ads in Google Ads and Display & Video 360 in the regions listed below.  

The application process may require two steps and each step can take up to 5 business days. See the requirements for verification below for more details. 

Important note on ad disclosures

Election Ads: Google requires that all election ads contain a disclosure identifying who has paid for the ad. For most ad formats, Google will automatically generate a “Paid for by” disclosure, using the information provided during the verification process.

How disclosure appears in different ad formats

  • On Google Search and the Search Partner network, the disclosure will show in ads directly
  • On YouTube, the disclosure will show in “Why this ad?” which can be accessed through the info icon Info icon or the 3-dot icon 
  • On websites and apps that partner with Google for display ads, the disclosure will show in “Why this ad?” which can be accessed through the AdChoices icon AdChoices icon

For some ad formats and features, it’s the advertiser’s responsibility to include in-ad disclosures in election ads. Learn more about the policy.

To provide transparency for users, Google will also publish a Political Advertising transparency report and a political ads library.

Other ads: For ads you run that are not election ads, most ad formats will contain a disclosure using the information provided during the election advertising verification process. Google will also make publicly available additional information about your account(s) and non-election ads, as described here.

Keep in mind

  • Because information in the Google Ads payment profile is used for verification, if you make changes to your payment profile in Google Ads, you’ll need to complete identity verification again. You’ll receive an in-account notification when this is required.
  • If we find that you’ve violated our election advertising policy or you’ve provided false information during the verification process, your verification will be revoked, and your account may be suspended.
  • You’ll need to renew your verification periodically. You’ll receive a notification when this verification is required.
  • If you change your account’s invoice setup, you’ll need to verify your account again to run election ads.
  • Google Ad Grants accounts are not eligible to run election ads or apply for election ads verification.

Google may update these verification requirements at any time.

Which Region would you like to run elections ads in?

If not already selected, select  United States

Select your product: Google Ads

You must be an authorized representative for your organization in order to complete the two steps of this verification process. To be an authorized representative, you need to be a full-time employee of the organization, or if applicable, a representative of the agency representing the organization. You’ll also need access to the organization’s Google Ads account.

Once Google verifies your organization’s eligibility to run election ads, you’ll receive an email and an in-account notification (in a red bar at the top of the Google Ads account), that guides you through the identity verification process in Google Ads.

As noted above, you must be an authorized representative for your organization to complete this step.

In the application form, you’ll be asked to provide the following documents, as the authorized representative:

  • Valid Federal Election Commission ID (FEC ID) or state elections regulator registration or ID Number for the organization (if applicable).
    • If you are registered with a state elections regulator but have not been assigned a registration or ID number, you may provide a copy of your registration form. Please also provide us a link to your registration page to expedite the verification process.
  • If you aren’t registered with the FEC or a state elections regulator, you may instead provide a valid federal Employer Identification Number (EIN) for the organization, along with a copy of any of the following acceptable documents:
    • Any document, notice, or letter either issued by the IRS or stamped by the IRS that states your Organization name and EIN. Some examples are CP575, 147C, CP299, 988, 937, 1050, 5822 etc. 
    • Forms submitted to the IRS will only be accepted if a copy of the form is available on the IRS website. Some examples are Forms 8871 and 990. See here (political organizations) and here (tax exempt organizations) for ways to search for your organization on the IRS website.
    • Certificate of Business Incorporation issued by the state where you conduct business activities that states your Organization name and EIN 
    • Your most recent SEC filing (e.g., 10-K, 10-Q or 8-K forms) that states the Organization name and EIN
    • Bank statements dated within the last 3 months that state the Organization name and EIN. Please do not submit personal bank statements.
    • Business credit reports that state your Organization name and EIN from Experian, Equifax, TransUnion or Dun & Bradstreet
  • Please note: W9 forms and any forms not stamped or acknowledged by the IRS will no longer be accepted. Limited exceptions may apply, including use of a W9 form to verify as the US House of Representatives. Please redact any other sensitive information from the documents submitted, such as your SSN or bank account number.

Once Google verifies your eligibility to run election ads, you’ll receive an email and an in-account notification (in a red bar at the top of your Google Ads account) that guides you through the identity verification process in Google Ads.

Note: If the name on your government-issued photo ID doesn’t match the name on your proof of citizenship document, you’ll also need to provide a copy of one of the following proof of legal name change documents:
  • Marriage Certificate
  • Divorce Decree
  • Adoption Decree
  • Court Order

How to apply for verification

Fill out the application and follow the prompts at the bottom of the page here.

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