Project Overview


Hometown Kia

What We Did

Hometown Kia and Cucumber and Company unveiled the “Hometown Heroes” ad campaign just under a year ago, and it’s been an unparalleled hit!  Riffing off of the popularity of Superhero Movies and TV shows, this ad campaign takes chances, and reaps big rewards for all involved.  To anyone that asks what Cucumber & Company can do for you, all we have to say to anyone in the viewing area of the Southern WV Coalfields is, “Have you seen the Hometown Heroes commercials?”

This campaign turned Hometown Kia Sales Manager Jason Shaffer (also the Red Hero) into a keynote speaker at Regional and National Kia Dealer Conferences, and selling a few new Kia’s in the process.  Stressing humor, a certain campiness,  and a lot of showmanship goes a long way.  The “Hometown Heroes” characters have made appearances everywhere from the Raleigh County Commission on Aging to help with meal delivery, to local Elementary Schools to sign posters for their young fans.  If your 6 year-old stops to watch a commercial, you best believe their parents are paying attention also!  We strive to make every Commercial and Video Production Project unforgettable, leaving a lasting impression on the viewer, and your possible customer.  If you’re looking to shake your Advertising game up, or give you simple, classy ads that get results, Cucumber and Company is the way to go!

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